5 Game-Changing Marketing Tips Every Golf Coach Should Be Using

If you’re a golf coach, you’re more than just a teacher — you’re a personal brand, a content creator, and the CEO of your own business. Whether you’re trying to fill more lesson spots, sell training programs, or grow your presence online, one thing is clear: marketing matters.

At TeeUp Marketing, we specialise in helping golf coaches grow their personal brand and attract new clients — without the overwhelm. Here are five practical marketing tips you can start using today.

1. Get Visible With Social Media (and Be Consistent)
Instagram, TikTok, and YouTube are full of potential students scrolling through content every day. Instead of just posting swing tips, try sharing:

• Behind-the-scenes content from your lessons
• Simple “before & after” student swing comparisons
• Quick drills with a voiceover explaining the “why” behind it

💡 Pro Tip: Batch film a few lessons or drills each week and schedule your posts in advance. Consistency beats perfection.

2. Optimise Your Booking Process
If you’re still taking bookings through DMs or text messages, it’s time for a change. Make it easy for clients to book lessons with a clean, mobile-friendly scheduling page linked from your bio and website. Tools like Calendly, Acuity, or Square make this simple.

3. Build an Email List (Even if You Start With 10 People)
Email is underrated — but still one of the best ways to build loyalty and promote offers.
Start collecting emails by offering something valuable in exchange, like:

• A free swing checklist
• A “Top 5 Drills to Break 90” PDF
• A discount code for first-time students

Then send helpful, simple emails 1–2 times a month to stay top of mind.

4. Ask For (and Use) Student Testimonials
Social proof builds trust fast. Ask your students for short testimonials or quick videos talking about how you helped them. Share them on your website, social media, and booking pages.

5. Know Your Brand — And Stick To It
What makes you different from other coaches? Maybe it’s your teaching style, your personality, your location, or your coaching philosophy. Define it, then make sure your visuals, tone, and content reflect that unique angle.

Need Help With Any of This?
At TeeUp Marketing, we help golf coaches like you build a stronger brand, attract the right clients, and grow online. Whether you need help with social content, a better website, or a full marketing strategy — let’s chat.